Stragetic storyteller of 15 years and counting
From journalism and digital publishing to B2C content marketing, corporate communications, and now B2B software, I’ve written for every business objective under the sun.
Your brand has stories waiting to be told. You just need someone who can find them.
Demand gen content that actually works
Content syndication doesn’t deliver the results it once did. LinkedIn and Google ads are more expensive than ever. At Highlight, we’ve tested a number of tactics to find the most efficient and effective lead generating channels, and our bimonthly Highlight Reel has proven to be the winner.
In 2025, seven of these virtual events produced almost $2M in pipeline, and our first episode of 2026 has produced almost half a million ($457k) already after airing to 200+ registrants with an attendance rate of over 50%.
Tagline creation examples
Create products people love. for Highlight, a product testing software
We bring the tools. You bring the magic. for LASSO, a talent management software for the entertainment industry
The most honest user feedback you’ll ever get. for Fullstory, a digital analytics company
Web optimization (SEO + AEO) & CMS management
Over the course of my career I have built or redesigned more than ten different websites, most recently Highlight’s. At Highlight, I am in the CMS every day optimizing content like our Solutions pages or publishing new content. Pictured here is Atiom’s Feature page I wireframed, copywrote, and project managed, including creating briefs for the designer and developer. (I also created Atiom’s homepage.)
Original research reports
Preview these recent examples: What you need to know about today’s skincare shoppers (optimized for SEO), The Hotel Service Index (Preview) by Atiom and 3 Trends Driving Growth in the “Better for You” Space for Highlight.
Out of home ad campaign for Fullstory
My idea for an out-of-home campaign concept for Fullstory, a digital analytics software, was featured on billboards, subway, and bus ads in major cities including New York, London, and San Francisco.
Message testing for Fullstory
When we got the call to update our homepage, we needed data first. So, I concocted an experiment to test different ToV on social media and see what performed best, then used those results to craft our new homepage copy.
Video production
LASSO debuts a mobile app
Highlight
Platform overview
Microsoft
Sustainability campaign for business travelers
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Work by Chelsea Stone
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